Swarm Collective Supporting NIL for University of Iowa Student-Athletes

Learn how you can get involved and receive priceless opportunities exclusively for members

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Frequently Asked Questions

What is NIL

NIL stands for Name, Image and Likeness. Student athletes are now permitted to earn income from the use of their NIL Assets. Examples of how a student athlete can earn income includes, but is not limited to, personal endorsements, appearances, autographs, inclusion of their NIL on physical merchandise or digital content, participation in special events, experiences and promotions.

What is a Collective

Collectives can contract and pay current student athletes and receive in consideration for that payment, a set of exclusive NIL Assets from the student athlete. The Collective can then sell the “active” and “passive” use of a players NIL assets (which were acquired under this contract) to businesses or individuals.

An “active” NIL Asset requires an action from the athlete; For example, an athlete signing an autograph or making a personal appearance. A “passive” NIL Asset does not require an additional action from the athlete; For example, printing a player’s name on a jersey or using a photo (image/likeness) of an athlete on a player card or NFT.

What NIL cannot be

Student-athletes cannot receive “pay for play” and NIL payments cannot be used to induce prospects. Payments cannot be gifts and therefore, all payments must have a related “value exchange” between the buyer and the seller (Student-athlete).

What is the relationship with the University of Iowa

Swarm does not have any official relationship with the University of Iowa. The university and its employees are prohibited from making or facilitating any NIL deals or payments to student athletes.

How can the University of Iowa business community participate

Businesses are permitted to purchase the NIL Assets of student athletes to promote their businesses products and services, including but not limited to personal appearances, social media promotion, inclusion in commercials, the creation of specialized video content and more.

How can the Iowa community of individual supporters participate

Individual supporters can write checks or place their credit card on file to become “Insider Members” of the collective and receive a set of benefits created from the NIL assets owned by the Collective. Including exclusive access to member only benefits such as livestreams, autograph sessions, personal meet and greets, and more...Individual Supporters who become Insider Members can also purchase memorabilia (physical and digital) from the private marketplace that can only be accessed by logging into the Swarm Insider website.

Mission Statement:

The Swarm Collective, Inc. is organized exclusively to enable and empower the University of Iowa student-athletes to make a difference in their community by contributing their time and effort to non-profit entities that operate in their community.  Notwithstanding the foregoing, however, the Swarm Collective, Inc. is organized exclusively for charitable, religious, educational and scientific purposes; including, for such purposes, the making of distributions to organizations that qualify as exempt organizations under Section 501(c)3 of the Internal Revenue Code, as amended, or corresponding provisions of any later federal tax laws.


Brad Heinrichs was a four-year letter winner on the University of Iowa golf team and graduated with degrees in Actuarial Science and Economics in 1997.  In addition to being the CEO of The Swarm Collective, Brad has served as the President/CEO of Foster & Foster Consulting Actuaries, Inc. since 2005.  Foster & Foster is a national actuarial consulting firm which provides employee benefits consulting services to entities who serve the greater good, such as teachers, police officers, firefighters, etc.  Brad enjoys the challenge of building a successful business, as indicated by his success in increasing revenues at F&F by over twentyfold during his time as CEO.  In 2018, Brad independently rescued and revitalized Rem-Tronics, a struggling aerospace manufacturing firm in NY and ultimately sold to a private equity firm after the company had stabilized and become profitable.  Brad has also served on the Financial Allocations team for the local United Way in Lee County, Florida, and has a keen eye for charities who run their operations the right way.  Brad currently resides in Fort Myers, Florida, and is a member of the Paradise Iowa Club.

-Brad Heinrichs
Swarm President & CEO